![]() “This experience is also a moment to reflect on how Pinterest is committing to mental health awareness not just this month, but always,” Luke said. The campaign comes as social media companies face public scrutiny, including from lawmakers, about their potentially harmful effects on the mental health of users, particularly adolescents. “We hope creators feel inspired to make Idea Pins when they visit and try our latest features to create even more content that resonates with people seeking out this content.” The campaign’s goal is to improve people’s mental health and wellbeing by “visiting the mood rooms in real life or discovering something they hadn’t previously considered on the board,” Elizabeth Luke, senior brand communications lead, said via email. It featured six installations and speakers such as Kenneth Cole, the iconic fashion designer and Mental Health Coalition founder Shandi Das, a music industry executive and founder of Stop the Shame, a nonprofit focused on education and awareness about mental health and representatives of HealHaus, a Black-owned wellness center in Brooklyn.įor the event, the company also partnered with Joybird, a modern furniture maker, to provide furniture in colors such as orange, pink and blue - and Idea Pins (a type of Pinterest content) - connected to mood rooms throughout the space. The San Francisco-based company also created an immersive experience, Pinterest Havens: A Whole Mood, on May 3 and 4 in New York.
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